Social Networking
Social networking
can be used to help promote businesses and special interest groups spread
information. Carr's article shows how Obama's presidential campaign used social
networking sites to promote and gain support. The campaign was able to have a
wide reach with little marketing costs. The use of social networking
"helped raise a record-breaking $600 million", this is an amount that
would have been much harder to reach without the use of social networking.
Social networking can also help to create a community for people, Facebook is
an example of this. Facebook allows friends to share life updates and what they
are up to with people they may not be able to see on a regular basis. The dark
side of social networking is that it also allows people to create communities that
may not be positive. The anonymity the social networking allows gives people
the ability to post their negative opinions on others without repercussions.
Young's article shows how classmates use the anonymity of the internet to
attack their fellow classmates. Anonymity can be viewed as positive in order
for users to protect their privacy but it's abused when people simply use it to
drag down other people or spread false information. In
the future social networking may be used as our primary source of information.
It may also be used by several organizations to gather information. Social
networking may evolve into platforms that allow us to connect with more than
just family and friends, but also our
employers, doctors, and government officials.
Carr, David. “How Obama Tapped Into Social Networks' Power.” The New York Times, The New York Times, 10
Nov. 2008, https://www.nytimes.com/2008/11/10/business/media/10carr.html.
Young, Jeffrey R. “They're Back, and They're Bad: Campus-Gossip
Web Sites.” The Chronicle of Higher
Education, The Chronicle of Higher Education, 31 Aug. 2019, https://www.chronicle.com/article/theyre-backtheyre-bad-/48220.
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